The Most Common SEO Mistakes That Keep Websites From Getting Top Keyword Search Ranks
How well do you know search engines and the way they work? Most probably, you are like many website owners who know a little about search engines but not really that much. Having a little knowledge about something can sometimes be the same thing as having no knowledge at all, this could very well be true when talking about search engines and their behavior. Having little knowledge with search engine optimization can be the same with having no clue at all about them, that is because your website ranking maybe stuck on the same dead search ranking position regardless to whichever of those 2 options you fall under regarding search engine knowledge.
Of course there are several factors to consider when optimizing a website to rank well on the search results. But do you know that there are some very common mistakes most website owners are doing without even being aware of? Here are some of those major mistakes:
Leaving out the webpage title tag blank
This is surely a major SEO mistake. The title tag of your page is one of the most important parts of your webpage in regards to search engine optimization. The way search engines determine the rankings of websites on the search result pages is through the reports they receive from search engine spiders. These spiders crawl your website thoroughly and then report back to search engines whatever data they have acquired on your webpages. And one of the very first important data they find on your webpage is its title. This means that if you have the keyword written in your title, then the search engines will now have a good clue on what that webpage is all about.
Creating website pages to impress humans
A lot of website owners like to overstuff their webpages with heavy designs such as flashy graphics and animations. Don’t get me wrong, a good webpage graphic or design will certainly help in attracting visitors particularly in giving them a good browsing experience. However, the bigger problem is, how can people appreciate your website if they don’t even have a way of finding it. While it is a good idea of creating your website to impress people, you should not forget that you also need to impress the search engines cause they are your primary means for people to find your site. And search engines depend heavily on the content of your webpages. Meaning, they take into full consideration the text they find in your webpages. So, the less relevant text you have on your pages, the lesser clue they will find on which keyword search results they should rank your pages for.
Creating content that has no solid and clear point of topic
“Jack of all traits, master of none”. Are you familiar with this statement? Have you ever seen a guy who knows a little bit about everything but then has no real and specific specialty of knowledge? To put more emphasis on this, would you rather go to a person who have general knowledge and opinion about equipments and how they work rather than seeking for an auto mechanic to fix your broken car? Well of course not. The same way goes when writing your website content. If the content of your webpages always talk a little something about almost every topic available out there, then how would you expect the search engines to figure out what exact topic your site is all about, let alone the specific keywords that your site should rank for.
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